I’m giving this 5 stars because the formula is chefs kiss and these lip treatments are some of the best, this confetti cake also smells delicious. The only thing I would note before purchasing is that it is REALLY purple. Not my ideal lip shade, but the formula is there. My holy grail is the clear version of this, which smells so amazing btw, so I wanted to love this one but it is just very pigmented, which for me is not what I was expecting as the other colors are a bit more sheer (my preference). But if you love purple with pinky undertones I would recommend!! It smells SO good as well, color just wasn’t for me, but I LOVE tower 28 in general and would recommend if you’re looking for one of the best lip products on the market!

YUMMY I had to get them all after trying this one. Favorite shade, smell, texture. My lips are happy! Bought two more on the restock bc I knew it would be gone and glad I did. It’s my new #1 go-to. Add a lip liner for a more glam look. Super versatile use as a balm alone or with other lip products. Food grade, vegan and sensitive skin friendly. I don’t need the competitors anymore.

I tried this for the first time because confetti cake looked like it would be a color on me. I was just hoping for a pretty lip gloss, but it's so much better than that! I was correct about the color (hello fellow olives), but I was surprised by how great the formula is - not sticky and it really is a treatment. After just five days of using it (I haven't wanted to use anything else since I got this), my lips are so soft! I'm glad I bought two, but I'm already freaking out that I won't be able to get confetti cake in the future, so I'm humbly requesting that you consider adding it to the permanent collection!

The Lip Softie is my favorite lip product to this day. The pigment is beautiful on the lips. It’s not sticky but applies thicker than a gloss. It lasts so long and you’re not having to re-apply all day but go ahead because they taste amazing. The new birthday cake is literally sticking your finger in cake batter and eating it. The purple tint is also just different.